Meet Rufio. The AI shopping assistant that helps your customers find exactly what they’re looking for. Just by asking.
WordPress + WooCommerce · Shopify coming soon · Your colours
I’m after a green rucksack 🌿
A little everyday adventure? Here’s a match.
Green · In stock
£28.00That’s the one ↗A blue nurse tunic in size 14, please.
Ready for your next shift. Here’s a matching tunic.
Blue · Size 14
£29.00That’s the one ↗Got any black running sneakers in size 8?
Let’s get you moving. These trainers could be the ones.
Black · Size 8
£55.00That’s the one ↗Find me a blue insulated bottle.
Something for the daily commute? Take a look at this.
Blue · 750ml
Price range: £18.00 through £21.00That’s the one ↗Find a 4-bedroom home in London for 8 guests.
Somewhere for everyone? Here’s how a matching stay could look.
4 bedrooms · Sleeps 8 · London
Your next city stayBooking integration in explorationConcept only. No live listings, availability or Airbnb connection.
The same Ask Rufio experience, built around the way you sell.
Connect your catalogue, choose your colours and try Rufio privately before showing it to customers.
Explore the demo →We’re building a Shopify app with product recommendations and links that select the matching variant.
Ask about early access →Install Rufio on WooCommerce, connect your account and choose your colours. Test privately with admin-only mode.
During setup, Rufio learns your product names and builds alternative search phrases — so “rucksack” can find a “backpack”. New and updated products are picked up in the background.
Helpful recommendations link to your products with matching options selected. Search-bar integration is optional.
For shops starting the conversation.
Billed monthly
More searches for a busier shop.
Billed monthly
Let’s find the right fit together.
A plan built around your business
Annual plans are paid upfront. Search allowances refresh monthly, including on annual plans. Preview pricing; tax treatment and final service terms will be confirmed before launch.
No separate AI account is needed with the planned Rufio service. Connect your shop to Rufio and manage your plan and searches in one place.
Once connected, Rufio reads your public product names and generates alternative names and phrases during setup. Shoppers can use familiar words instead of exact catalogue titles. Matching still checks your product options, prices and availability. You can add your own terms too.
We’re exploring it. The slider shows a concept for finding a four-bedroom London home for eight guests. A booking version would need a connection to your property catalogue, availability and booking system. The example is fictional and is not connected to Airbnb.
Proposed policy: each successfully completed product-search request counts once, including follow-up requests and searches with no matching products. Failed requests do not count. Voice transcription alone does not count as a search.
The proposed plans pause AI searches until your next monthly reset, or you can upgrade. Your normal shop remains available. There are no automatic overage charges in this proposal.
Yes. Admin-only mode lets you test privately before making Rufio available to shoppers. Search-bar integration is optional.
Subscriptions will use Stripe. Your account will let you manage billing, view invoices and cancel renewal. This preview does not take payments or create subscriptions.
A clear view of your plan and your monthly searches.
1–30 September 2026 · Allowance refreshes monthly
£50 / month
Next payment: £50 on 1 October 2026
everyday.example · WooCommerce
DEMO-ONLY-••••-4821Connect your shop with your Rufio licence and manage everything from your account.
Illustrative activity. No real customer data.